Upon successful completion of this programme, the enrolled students will be gaining the following knowledge, skills and competences ;
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1-
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To be able to gain theoretical knowledge in the field of production and marketing management in advanced level
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2-
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To be able to interpret classical and contemporary approaches in the field of production and marketing, and evaluate the relationship between them
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3-
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To be able to examine, analyze and interpret the improvements and trends in the fields of production and marketing
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4-
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To be able to define and analyze the regional, national and global subjects that affects the production and marketing decisions
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5-
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To be able to use the theoretical information gained in production and management in business life
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6-
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To be able to develop strategies about production and marketing
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7-
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To be able to comprehend the interaction of production and marketing strategies with other disciplines
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8-
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To be able to examine, analyze and resolve problems related to production and marketing disciplines by using scientific methods
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9-
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To be able to take advantage of co-operation of business functions when resolving problems and making decisions about production and marketing
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10-
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To be able to inform experts and non-experts about the subjects of production and marketing
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11-
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To be able to understand the importance of innovation and use innovative approaches in the field of production and marketing
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12-
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To be able to consider social, scientific and ethical values when developing strategies and putting into practice them
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